AWG Modernizes 'Always Save' Packaging With Bolder Look
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2 Articles
Japanese confectionery company Calbee is discontinuing the black-and-white snack bags it had introduced due to naphtha supply issues and will reintroduce color printing on some products starting in August. This measure was taken in response to consumer complaints regarding reduced readability and decreased appetite, and it serves as a case that once again demonstrates the marketing importance of color in food packaging.
AWG Modernizes 'Always Save' Packaging With Bolder Look
Associated Wholesale Grocers is redesigning the packaging for Always Save, its opening price point private brand, for the first time in nearly a decade, giving the value line a bolder look as competitors move toward more minimalist designs. The Kansas City, Kansas-based cooperative said it developed the update through feedback from member retailers, internal teammates and Gen Z shoppers, aiming to stay familiar to longtime shoppers while appeali…
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