After Strong First Impression in ACC, SMU Looks to Prove It’s Not a One-Hit Wonder
DALLAS, TEXAS, JUL 22 – SMU’s move to the ACC led to doubled football ticket sales, a 63% rise in transfer applications, and $65 million raised for athletics, boosting its national profile and finances.
- Last year in Charlotte, N.C., SMU ran the ACC table at 8-0, reached the championship game and earned a CFP berth.
- SMU chose to forego nine years of media-rights distribution, enduring reduced payouts, and ACC Commissioner Jim Phillips called the deal `innovative`.
- In a release, Josh Whittenburg said, `We confidently announced our arrival`, as the Mustang Club raised more than $65 million from 6,158 donors in the 2025 fiscal year.
- The 2024 football season tickets doubled, boosting revenue by 157% and lifting ancillary income by over 100%.
- In an email, SMU spokeswoman Megan Jacob said first-year undergraduate applications topped 24,000, while transfer applications climbed by 63%.
24 Articles
24 Articles
After strong first impression in ACC, SMU looks to prove it’s not a one-hit wonder
CHARLOTTE, N.C. — It’s not too difficult for any coach in the ACC to grace the stage at the Hilton Charlotte Uptown this week and say they see themselves winning the conference in five months or the national championship in…

SMU's successful bid to join ACC leads to playoff berth, record donations — and more interest
SMU made a bold bid to join the Atlantic Coast Conference, and that bet is paying off. The Mustangs gave up nine years of media revenue to leave the American Conference, where they won the 2023 championship.
SMU wants to prove they are a contender in the ACC
BY: KENNY VARNER The SMU Mustangs shocked the college football world last season by earning a spot in the College Football Playoff. They received an at-large bid after a thrilling comeback fell just short in the ACC title game against Clemson, losing 34-31. Quarterback Kevin Jennings took over from Preston Stone early in the season, and after a loss to BYU, he settled in and blossomed into a star. While SMU’s high-flying offense grabbed most of …
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