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Smucker's CEO Said Buying Twinkies 'Tastes Like Growth.' Three Years Later, It Tastes Like a $5 Billion Mistake.

Summary by Entrepreneur
The jam giant thought it was buying a snack empire. It didn't realize that Twinkies last 65 days — a small fact that would cause big problems.

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Smucker's CEO Said Buying Twinkies 'Tastes Like Growth.' Three Years Later, It Tastes Like a $5 Billion Mistake.

The jam giant thought it was buying a snack empire. It didn't realize that Twinkies last 65 days — a small fact that would cause big problems.

·Santa Ana, United States
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Entrepreneur broke the news in Santa Ana, United States on Thursday, July 9, 2026.
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