As NIL Deals Shake Up College Football, Sportsmo Brings Gamified Game-Day Micro-Giving to Fans

As NIL Deals Shake Up College Football, Sportsmo Brings Gamified Game-Day Micro-Giving to Fans

Dallas, Aug. 15, 2025 (GLOBE NEWSWIRE) -- As the college football world reacts to Tennessee's groundbreaking apparel deal with Adidas (complete with embedded NIL opportunities) and spending on athlete compensation continues to reshape the game, Sportsmo has emerged as a timely new tool for athletic departments and fans alike. Launched in time for the new season beginning in two weeks, Sportsmo is the first app to turn live college football actio…

Tennessee announces return to Adidas with 10-year uniform deal

Adidas and the University of Tennessee have announced a one-of-a-kind partnership. Effective July 1, 2026, Adidas will be the official footwear, uniform, apparel and sideline partner of UT Athletics.

SMITH: Tennessee’s new deal with Adidas ultimately makes most sense

The grumblings from around Knoxville for the past couple of months became official on Wednesday afternoon when Tennessee announced its move from Nike to Adidas in 2026.

Tennessee's groundbreaking Adidas deal a game-changer for college sports in NIL era

The Tennessee Volunteers are going back to Adidas as its primary apparel provider after a decade of wearing the Nike swoosh. On Wednesday, Adidas announced a $100M, 10-year deal to be the exclusive apparel provider for the school’s sports teams. The deal is set to begin on July 1, 2026, following the expiration of the current agreement with Nike. On the surface, it’s just another apparel deal between two popular brands, but in the era of NIL (na…