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Smirnoff Ice toasts 25 years with first global campaign

Summary by marketingdive.com

Leveraging a localized approach and a social push, the campaign shows off new packaging along with a switch from bottles to cans.

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Leveraging a localized approach and a social push, the campaign shows off new packaging along with a switch from bottles to cans.

4 days ago

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marketingdive.com broke the news in 4 days ago on Thursday, June 12, 2025.

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