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Smart TVs Are Smarter Than Ever, But Still Not Always Easy to Use
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Smart TVs Are Smarter Than Ever, But Still Not Always Easy to Use
Smart TVs are now firmly embedded in U.S. households, with the average home owning two. But more devices haven’t necessarily led to a more streamlined experience. According to Hub Entertainment Research’s 2025 Evolution of the TV Set study, consumers are increasingly using their TVs for more than just watching shows, yet still face frustrations with fragmentation across platforms and interfaces. Established Brands Hold Lead, But Newcomers Are Ri…
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