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Smart sampling meets AI: A new era for FMCG consumer engagement
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Smart sampling meets AI: A new era for FMCG consumer engagement
In today’s competitive FMCG landscape, getting consumers to try a new product is just the beginning. The real challenge lies in converting that trial into repeat purchases and brand loyalty. Traditional sampling methods often fall short in providing the necessary insights to measure and influence post-trial behaviour. Rethinking trial: The limitations of traditional sampling Historically, sampling has been viewed as a top-of-funnel awareness tac…
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