US Edition
Smart brands adopt an always-on audience strategy. Here’s why - SME Tech Guru
Summary by smetechguru.co.za
This story is only covered by news sources that have yet to be evaluated by the independent media monitoring agencies we use to assess the quality and reliability of news outlets on our platform. Learn more here.1 Articles
1 Articles
All
Left
Center
Right
Smart brands adopt an always-on audience strategy. Here’s why - SME Tech Guru
For years, digital advertising has followed the same pattern: run a campaign, target an audience, track performance, report on ROI, then rinse and repeat. So, what’s wrong with that? It’s a lost opportunity, says Theo Visser, Head of Sales at Flow. “The truth is, performance often improves the longer you engage your audience. You gain more insight. Meta and Google’s algorithms get smarter. Your messaging gets sharper. Your spend becomes more eff…
Coverage Details
Total News Sources1
Leaning Left0Leaning Right0Center0Last UpdatedBias DistributionNo sources with tracked biases.
Bias Distribution
- There is no tracked Bias information for the sources covering this story.
Factuality
To view factuality data please Upgrade to Premium
Ownership
To view ownership data please Upgrade to Vantage
