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Small Portions and Low Prices Turn Adults Into Potential Customers of Mcdonald’s and Burger King

Summary by Revista Merca2.0
44% of adults have ordered children’s meals for themselves, according to a survey by Lightspeed Commerce. Smaller portions, low prices and simplicity of dishes are the factors that attract adults. Adult orders on children’s menus increased by 30% between 2019 and 2025, says Circana. Photo by Bigstock Children’s menus of chains such as McDonald’s and Burger King are no longer being exclusive to the younger ones. An increasing number of adults are…
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44% of adults have ordered children’s meals for themselves, according to a survey by Lightspeed Commerce. Smaller portions, low prices and simplicity of dishes are the factors that attract adults. Adult orders on children’s menus increased by 30% between 2019 and 2025, says Circana. Photo by Bigstock Children’s menus of chains such as McDonald’s and Burger King are no longer being exclusive to the younger ones. An increasing number of adults are…

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Revista Merca2.0 broke the news in on Thursday, September 4, 2025.
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