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Small businesses warn of Trump tariff impact on toy industry at Comic-Con

SAN DIEGO COUNTY, CALIFORNIA, JUL 25 – Small businesses warn that tariffs on Chinese toy imports, which represent over 75% of $17 billion in annual imports, risk raising prices and disrupting supply chains, industry leaders said.

  • In the vibrant venue of Comic-Con this year, industry leaders warned proposed tariffs could reshape the toy and collectibles market, while small business owners discussed sobering tariff impacts in California.
  • Last year, over $17 billion in toys imported to the United States came primarily from China, highlighting US dependence on Chinese imports amid the Washington and Beijing tariff row.
  • Brian Flynn of Super7 said, `Nobody knows what's going to happen`, highlighting chaos caused by Trump tariffs, as many smaller exhibitors scaled back at Comic-Con.
  • Brian Flynn said impact was already visible at Comic-Con, forcing him to limit his exhibit size and indicating future effects on industry visibility.
  • Beyond the convention walls, passionate voices have kicked off an important discussion that suggests the toy industry’s reliance on Chinese imports could lead to lasting market shifts, Brian Flynn said.
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The Killeen Daily HeraldThe Killeen Daily Herald
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Small businesses warn of Trump tariff impact on toy industry at Comic-Con

Small business owners used the festive backdrop of Comic-Con on Thursday to discuss a sobering topic: the negative impact that US President Donald Trump's proposed tariffs are having on the toy industry.

In the midst of all-coloured launches and fantasies, small entrepreneurs took advantage of the Comic-Con festival to discuss a more gloomy issue: the negative impact that the tariffs proposed by the President of the United States, Donald Trump, have caused to the toy industry. «It is not a sexy topic«, Jonathan Cathey, executive director [...] The entry Microentrepreneurs discuss the impact of Trump's tariffs on the toy industry in Comic-Con was…

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KXLY broke the news in on Friday, July 25, 2025.
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