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Sky Customers to Get Brand New Streaming Service at No Extra Cost From Next Month

Sky customers will get HBO Max Basic With Ads included at no extra cost from March 26, following a 2024 agreement with Warner Bros. Discovery.

  • Warner Bros. Discovery announced the UK launch on 26 March 2026, with Sky and NOW customers receiving HBO Max bundled at no extra cost from that date.
  • The 2024 agreement bundled HBO Max into eligible Sky packages, providing access to new HBO Original and Max Original shows, with the service launching on March 26.
  • Sky devices such as Sky Q and Sky Stream will include HBO Max Basic With Ads, with shows like The Pitt, Lanterns, Euphoria and the Harry Potter TV series from 26 March.
  • Sky distribution will remain split, with HBO series airing on Sky Atlantic and some HBO Max films on Sky Cinema, possibly requiring extra subscriptions, while Virgin Media TV subscribers gain automatic or app-based access via Virgin TV360 and Stream app.
  • With tiers beginning at 4.99, Warner Bros. Discovery priced HBO Max to undercut rivals by �1, creating a split between bundled and non-Sky viewers.
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The Herald ScotlandThe Herald Scotland
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Lean Left

Sky reveals ‘world-first’ TV subscription - customers say it's 'too good to be true'

Sky has announced a 'world-first' single TV subscription from £24 which includes Sky, Disney+, Hayu, Netflix and HBO Max

·Scotland, United Kingdom
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Variety broke the news in Los Angeles, United States on Wednesday, February 11, 2026.
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