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Skincare and Fragrances Overtake Makeup Among Generation Z Consumers
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Skincare and fragrances surpass make-up.Courtesy: Canva The beauty industry is registering a major change in the consumption habits of Generation Z. Although makeup was for years one of the most relevant categories for brands in the sector, younger consumers now show a greater preference for skincare products, hair care and fragrances. According to a Statista study on the beauty industry in the United States, 76 percent of consumers Gen Z bought…
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