US Edition
Kim Kardashian Launches Underwear With Faux Pubic Hair
Skims introduces a $32 faux hair thong with 12 shade variations, aiming to expand into the merkin market despite mixed reactions on social media.
- On October 14, 2025, Skims, the shapewear company spearheaded by Kim Kardashian, launched 'The Ultimate Bush' via Instagram and its website, entering the merkin market.
- Skims' past releases show the brand pushing boundaries with faux nipple bras about two years ago and The Ultimate Butt Collection earlier this year under Kim Kardashian, 44-year-old mogul and Skims' creative director and biggest shareholder.
- The product features sheer mesh, hand-tufted construction with curly and straight faux hair in twelve shade variations, offered in sizes XXS to 4X and listed as Skims’ 'most daring panty yet.'
- On social media, Skims' campaign video drew almost 500 Instagram comments within an hour, with followers writing 'Kim Kardashian done lost her mind with them new underwear' and 'I'm calling 911,' critics called the product shocking.
- Culturally, commentators said the drop reframes pubic hair as a fashion trend and continues Skims' prior buzzy launches, fueling broader fashion and cultural conversation.
14 Articles
14 Articles
Kim Kardashian’s ‘Shocking’ Pubic Hair Panties Are Already Selling Out
Toss your razors and cancel your laser appointment. Kim Kardashian just announced that the bush is officially back. Skims, the fashion brand founded by Kardashian in 2019, announced on Instagram that its newest line is a celebration, albeit a puzzling one, of pubic hair. Enter: the Skims Faux Hair Micro String Thong, a thong with built-in pubic hair priced at a cool $32. On Instagram, Skims models are seen posing in the thongs, though the produc…
Skims' Daring New 'Ultimate Bush' Fur Thongs Sell Out Hours After Launch
From sculpted shapewear to nipple bras, Kim Kardashian’s Skims has never shied away from a viral moment — but with the launch of “The Ultimate Bush,” her brand might have just peaked down under. “With our daring new Faux Hair Panty, your carpet can be whatever color you want it to be,” a post shared via Skims’ official Instagram account announced on Tuesday, October 14. Along with the launch came a new 1970s-style game show-inspired campaign tha…
Kim Kardashian Just Dropped “Pubic Hair Panties” & They’re Already Selling Out
Karwai Tang/WireImage/Getty ImagesThe full-bush movement just found a new advocate, and her name is Kim Kardashian. Pubic hair positivity has been a growing topic of conversation on TikTok since a post supporting body hair in a bikini went viral in January. Apparently, a few stars are also fans of the look. In Season 15 of Real Housewives of New York City, Jenna Lyons shared a pic of her hairy nether regions, a moment that caused quite the stir …
Coverage Details
Bias Distribution
- 50% of the sources lean Left
Factuality
To view factuality data please Upgrade to Premium
