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Why Startups Struggle to Sell and What Behavioural Science Reveals About It
3 Articles
3 Articles
Tom Eisenmann has been an academic at Harvard Business School for almost 30 years. He is a professor of “The Entrepreneur Manager”, a compulsory professor of all the MBAs of that university. During his teaching work, he has evangelized all aspects of the launch of a new company, but a recurring question from his students has always tormented him: why so many startups fail? He discovered that there was a lot of literature about success, but very …
Why Do Startups Fail? Key Causes and Smart Fixes
Every year, thousands of startups close their doors before they even reach their third anniversary. It’s a tough reality that many founders face—and one that often raises a sobering question: Why do startups fail even when they have a solid idea and initial momentum? The answers are surprisingly consistent across industries. Most early-stage businesses fall short due to poor cash flow management, difficulty hiring the right talent, and inefficie…
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