Audacy to Bring Sports Talk, News Stations to SiriusXM
The deal adds local sports, news and talk programming to SiriusXM’s more than 30 million subscribers.
- On Tuesday, SiriusXM and Audacy announced a partnership bringing 42 terrestrial radio stations from 29 markets to the satellite service, significantly expanding local content offerings for the platform's more than 30 million national subscribers.
- Twenty-Three Audacy sports stations will launch Sept. 1, coinciding with the start of the National Football League regular season, while 19 news and talk outlets will become available later this year.
- Listeners can access these stations through the SiriusXM app and 360L tuners in connected vehicles, with featured outlets including WEEI and WFAN among market-leading brands.
- Audacy Pres. & CEO Kelli Turner stated the deal extends the company's "market-leading brands" to a national audience, while SiriusXM President and Chief Content Officer Scott Greenstein added that the agreement integrates "trusted hometown voices" into the platform's lineup.
- The expansion allows Audacy to increase national advertising revenue across its sports and news portfolios, leveraging the SiriusXM subscriber base to provide listeners with more ways to stay connected to regional conversations.
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Audacy to bring sports talk, news stations to SiriusXM
The Audacy streaming radio app appears on a smartphone. (Photo by Focal Foto, Creative Commons; Graphic by The Desk) Radio broadcasters Audacy and SiriusXM have signed a licensing agreement that will bring dozens of Audacy’s sports talk and news stations to SiriusXM’s traditional satellite radio and streaming platforms in September. The agreement covers stations from 29 markets across the country. Twenty-three sports stations will launch Septemb…
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