Sinclair Invests In Interactive TV Company, Plans July Rollout In Two Markets

Sinclair Invests In Interactive TV Company, Plans July Rollout In Two Markets

IRCODE Lens will first launch in Salt Lake City and Austin with more deployments to follow

Sinclair Invests in IRCODE, a ‘Shazam for Images’ AI Vision Start-Up, and Sets Interactive TV Rollouts in Two Markets

Local TV station operator Sinclair is going to let viewers interact with its on-air programming — and ads — in a new way under a partnership with IRCODE. Sinclair has made a strategic investment in IRCODE, a computer vision and AI company that claims its system makes TV interactive and shoppable in real time. The […]

IRCODE Secures Strategic Investment from Sinclair to Bring Interactive, Measurable Television to Broadcast at Scale

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IRCODE Secures A Strategic Investment from Sinclair

A Houston-headquartered computer vision and AI company with a goal to make television interactive and shoppable in real time has secured a strategic investment from the broadcast TV station licensee leading the charge toward full adoption of the ATSC 3.0 digital broadcast standard in the U.S. The technology requires consumers to access a TV station via a streaming platform. Please Login to view this content. (Not a member? Join Today!)

Sinclair Invests In IRCODE To Make TV Interactive, Measurable

Sinclair Broadcast Group has made a strategic investment in IRCODE, a computer vision and artificial intelligence company that turns television into an interactive, shoppable medium, the companies said. The deal includes a two-market rollout of IRCODE Lens, a real-time interactive channel that runs inside broadcasters’ existing station apps. Sinclair will begin offering the feature across its Salt Lake City and Austin, Texas, stations in July, w…