Since the beginning of 2026, no new foreign brand has entered the Russian market.
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In 2026, for the first time in a long time, no foreign brand appeared in Russia, reporting "Vedomis" with reference to CORE.XP's consulting company.
Foreign companies are not ready to invest in the Russian market, especially because of falling consumer demand.
Since the beginning of 2026, no new foreign brand has entered the Russian market.
In the first five months of 2026, no new foreign brand has appeared on the Russian market, Vedomosti wrote, citing a report by consulting firm CORE.XP. The company’s experts noted that such a situation did not occur either in 2020 during the Covid pandemic, or in the first half of 2022 after the start of the big war between Russia and Ukraine. Other experts interviewed by Vedomosti also did not record the emergence of a single new foreign brand …
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