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Simpson Parodies, Tiktok Sketches or Fake Jt: How the Ligue 1 Turned the Mercato Into a Real Show

Summary by L'ÉQUIPE
Since 2017, more and more clubs have written the signatures of their new players by making original ad videos that sometimes manage to create the event. Lens and Toulouse, two references in the field, have opened their box of ideas.
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L'ÉQUIPEL'ÉQUIPE

Simpson Parodies, Tiktok Sketches or Fake Jt: How the Ligue 1 Turned the Mercato Into a Real Show

Since 2017, more and more clubs have written the signatures of their new players by making original ad videos that sometimes manage to create the event. Lens and Toulouse, two references in the field, have opened their box of ideas.

·Boulogne-Billancourt, France
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L'ÉQUIPE broke the news in Boulogne-Billancourt, France on Friday, September 5, 2025.
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