Simpli.fi Names New CEO, Replacing Founder

Simpli.fi names new CEO, replacing founder

Simpli.fi's founder is stepping aside as CEO, making way for a seasoned executive with experience in scaling businesses and driving growth.

Simpli.fi Appoints Cali Tran as New Chief Executive Officer to Spearhead Next Phase of Growth and Innovation; Founder Frost Prioleau Transitions to Executive Chairman

FORT WORTH, Texas, June 11, 2025 /PRNewswire/ -- Simpli.fi, the Advertising Success Platform providing programmatic advertising and workflow software to agencies, brands, and media companies, today announced the appointment of Cali Tran as its new Chief Executive Officer. Cali will…

Simpli.fi Names Former Cision CEO as Its New Chief Executive

Dallas Innovates, Every Day: Here's what's new + next in North Texas. Veteran executive Cali Tran has been named CEO of Fort Worth-based advertising software provider Simpli.fi, effective June 16. The appointment is a strategic move and part of what Simpli.fi called “a well-planned succession process” that sets up the firm for continued growth and success.…The post Simpli.fi Names Former Cision CEO as Its New Chief Executive appeared first on Da…