Silverpush unveils AI tool for brand safety on TikTok ads

Gen Z cares about the environment, so TikTok is helping advertisers measure emissions - Tubefilter

TikTok has a proposal for brands: advertise with us, and we will help you confront climate change. The app’s partnership with Scope3 will provide emissions data for on-platform campaigns. Scope3 is a media sustainability firm that has worked with tech companies like Google and Meta. According to a TikTok blog post, the partnership will help advertisers pursue in-house goals related to climate change and emissions. Reads the post, “Scope3’s platf…

Silverpush unveils AI tool for brand safety on TikTok ads

Silverpush launches AI-powered Silverpush Mirrors for TikTok, enhancing brand safety and campaign optimisation for advertisers on the platform.