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Silent Revolution: Are Hyundai, Kia, and Volvo Beating Premium Brands with Their Electric Cars?

Summary by ESdiario
For decades, the automotive sector has operated under a well-established hierarchy: the "premium" brands of the German triumvirate (BMW, Mercedes-Benz, Audi) dominated the pinnacle in terms of luxury, technology, and status. The "mainstream" brands, however good, remained a step below, offering excellent value but rarely competing directly in the Olympus of luxury and innovation. Read more]]>
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For decades, the automotive sector has operated under a well-established hierarchy: the "premium" brands of the German triumvirate (BMW, Mercedes-Benz, Audi) dominated the pinnacle in terms of luxury, technology, and status. The "mainstream" brands, however good, remained a step below, offering excellent value but rarely competing directly in the Olympus of luxury and innovation. Read more]]>

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ESdiario broke the news in on Saturday, July 26, 2025.
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