Apple says UK App Store proposal amounts to price regulation
Apple said the proposed steering rules would let developers bypass its payment system and could reduce incentives to invest, it said.
- On Wednesday, Apple criticized proposed rules from Britain's Competition and Markets Authority for its App Store as "highly intrusive" price regulation, arguing that loosening control over in-app payments could undermine innovation and investment.
- The CMA closed a consultation on Monday as part of its new digital markets regime, which grants the watchdog powers to impose requirements on companies like Apple and Google, designated with "strategic market status" last year.
- Apple reported its App Store facilitated more than £46.5 billion in UK billings and sales during 2025, with commissions accounting for less than 3.5% of the total; the company argued developers already have alternative payment options.
- Gene Burrus, global policy counsel for the Coalition for App Fairness, disputed Apple's position, stating, "Apple is using its position as the dominant platform gatekeeper to give itself unfair and unwarranted competitive advantages."
- Proposed measures would allow developers to direct users to payment options outside the App Store and Google's Play Store, mandating that any fees charged for such "steering" remain fair and reasonable.
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UK is asking for 'highly intrusive' controls over App Store, says Apple
Apple has told UK regulators that the plans to adopt more EU-like measures over the App Store are too restrictive, go beyond promoting competition, and amount to illegal regulation of service pricing.UK Parliament - image credit: ParliamentThe UK's Competition and Markets Authority (CMA) is considering emulating the European Union, including forcing Apple and Google to open their App Stores to rivals. As the regulator's open consultation with in…
Apple stated on Wednesday (29) that the rules proposed in the UK to regulate its App Store would amount to a price control, arguing that plans to make it easier to control payments within the apps could undermine innovation and investment. In a demonstration sent to the UK Competition and Markets Authority (CMA), the iPhone manufacturer said that the proposed requirements for steering would go beyond promoting competition and give the regulator …
Apple says UK App Store proposal amounts to price regulation
Apple said on Wednesday that proposed UK rules governing its App Store would amount to price regulation, arguing that plans to loosen its control over in-app payments could undermine innovation and investment.
Apple Calls UK App Store Steering Rules "Highly Intrusive" Price Regulation
Apple has filed a formal objection to the UK CMA's proposal to let developers link to external payment options, calling it price regulation by another name Read more at Apple Calls UK App Store Steering Rules “Highly Intrusive” Price Regulation
Apple pushes back against proposed UK App Store rules, calls CMA measures ‘highly intrusive’
Apple has criticized proposed changes to the UK's App Store rules, arguing that new measures under consideration by the country's competition regulator would amount to price regulation and give authorities an overly intrusive role in overseeing its business.
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