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Signal Hill unveils Video Podcast Brand Lift solution - Broadcast Dialogue

Summary by Broadcast Dialogue
Signal Hill Insights has unveiled a Video Podcast Brand Lift research solution as YouTube continues to assert itself as the podcast consumption platform of choice. The audio research company is billing the solution as the first research tool to demonstrate video podcasts’ return on investment in upper- and mid-funnel measures, such as brand awareness, favorability and purchase intent.  “We’ve been charting the rise of video podcasts on YouTube f…
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Signal Hill unveils Video Podcast Brand Lift solution - Broadcast Dialogue

Signal Hill Insights has unveiled a Video Podcast Brand Lift research solution as YouTube continues to assert itself as the podcast consumption platform of choice. The audio research company is billing the solution as the first research tool to demonstrate video podcasts’ return on investment in upper- and mid-funnel measures, such as brand awareness, favorability and purchase intent.  “We’ve been charting the rise of video podcasts on YouTube f…

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Broadcast Dialogue broke the news in on Tuesday, April 1, 2025.
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