With Its BF Camera, Does Sigma Take the 'Radically Simple' Concept Too Far?

With Its BF Camera, Does Sigma Take the 'Radically Simple' Concept Too Far?

Sigma's CEO says BF unofficially stands for 'beautiful foolishness,' a nod to Japanese tea ceremonies. Indeed, the camera leaves a lot of stuff out, including features enthusiasts may miss.

The Sigma BF is a 'Radically Simple' 24.6MP Full Frame Compact Camera

The sleek and simplified Sigma BF full-frame camera pares down the photo experience to the bare essentials.

SIGMA BF Camera - Film and Digital Times

BF. Beautifully Fun. Best Friend. Brilliantly Fast Camera from SIGMA. SIGMA Corporation CEO Kazuto Yamaki explained that the name BF stands for Beautiful Foolishness. It comes from The Book of Tea, A Japanese Harmony of Art, Culture, and the Simple Life, written by Okakura Kakuzō in 1906. The context of “foolishness” here is not negative. In juxtaposing Beautiful with Foolishness, both Kakuzo and Kazuto are elevating something that is normally f…

Sigma Releases 2025’s Most Interesting Camera That’s Like Nothing You’ve Seen Before

Sigma has announced the upcoming release of the Sigma BF, a 24-megapixel full-frame mirrorless camera “designed to prioritize simplicity and intuitive use.” It also has... The post Sigma Releases 2025’s Most Interesting Camera That’s Like Nothing You’ve Seen Before appeared first on DIY Photography.

Sigma BF full-frame camera launches with a minimalistic design

Sigma has unveiled the Sigma BF – a 24.6 MP full-frame mirrorless camera that helps photographers focus on making art rather than operating complex systems through a minimalistic design. The path to minimalism begins with a body carved from a single block of aluminum, the first for a full-frame…

Sigma launches the Sigma BF minimalist concept camera; Tencent upgrades its system for protecting minors; JD.com provides food delivery riders with five insurances and one fund; the 2025 Spring Festival railway travel rush reaches a new high; Apple plans to invest $500 billion in manufacturing and R&D in the United States.