Sigma Audio Networks, powered by MediaCo, Launches “Alpha Woman” A Bilingual Audio Network Where Her Voice Leads – Women First. Culture Forward.

Sigma Audio Networks, powered by MediaCo, Launches “Alpha Woman” A Bilingual Audio Network Where Her Voice Leads – Women First. Culture Forward.

NEW YORK--(BUSINESS WIRE)--Mar 10, 2026-

MediaCo's Sigma Audio Adds Female-Forward Bilingual Network

After launching in January, MediaCo's Sigma Audio Networks has revealed its first major initiative: Alpha Woman, a bilingual English-Spanish radio and streaming network targeting multicultural US women, blending contemporary music and lifestyle programming.

Hispanic-Targeted Female-Friendly Audio Network Bows

The recently launched national radio arm of the company that’s parent to Estrella Media and storied New York broadcast stations WQHT “HOT 97” and WBLS has brought to life a Hispanic-targeted bilingual audio network “created to celebrate, empower and connect with the modern multicultural woman.” Introducing Alpha Woman, which is housed within MediaCo‘s Sigma Audio Networks division. Built around the tagline “Where Her Voice Leads,” Alpha Woman de…