Sierra launches new Coralville location

Sierra launches new Coralville location

Sierra’s first morning in Coralville began with a line of shoppers stretching out the door, as the national outdoor and active-lifestyle retailer kicked off its grand opening with tote bag giveaways, gift cards hidden by employees throughout the store , and a $10,000 donation to a local nonprofit. The company, formerly Sierra Trading Post, was founded in 1986 in Nevada and later acquired by TJX Companies, the parent company of stores like Marsha…