Sidemen back POCKLA to help brands act like creators

Sidemen back POCKLA to help brands act like creators

POCKLA, a London-based adtech startup helping brands create content with creator-level speed and relevance, has recently raised £1.6 million (around US$2 million) in seed funding. The round was led by Venrex, with participation from Sidemen’s VC arm Upside Ventures, along with Love Ventures, Shuttle, and Syndicate Room.The funding will be used to scale POCKLA’s proprietary AI engine and expand its team to support more social-first consumer brand…