Buddy Shula Plans Patriotic New Identity for Buffalo AM Signal

Buddy Shula Plans Patriotic New Identity for Buffalo AM Signal

Radio One Buffalo owner Buddy Shula is giving a flag-waving rebrand to his latest AM acquisition as he prepares to launch a new format on the signal. The FCC has approved a call letter change for Niagara Falls' WHLD-AM ahead of an LMA start on June 1.

Shula’s WHLD-AM/Niagara Falls Now WUSW

• Earlier this week Buddy Shula‘s Radio One Buffalo announced it is acquiring 5,000-watt WHLD-AM 1270/Niagara Falls, NY (currently Conservative Talk) from Cumulus Media in a deal that will give Radio One Buffalo a pair of giant AMs (along with WECK-AM) serving the Buffalo-Niagara Falls, NY market. Late Thursday night Shula let us know that FCC has granted new call letters to the soon-to-be-former WHLD-AM — Effective June 1, the same day that the…

Shula Preps WHLD Transition With Patriotic New Calls | Radio & Television Business Report

Radio One Buffalo owner Buddy Shula is giving a flag-waving rebrand to his latest AM acquisition as he prepares to launch a new format on the signal. The FCC has approved a call letter change for WHLD-AM in Niagara Falls, New York. Effective with a Local Marketing Agreement starting June 1, the station will officially identify as WUSW. Shula said the new call sign reflects his personal values and the station’s forthcoming identity. “It meant a l…