On Your MIND? Nike Rules With New High-Tech '001' Mule

On Your MIND? Nike Rules With New High-Tech '001' Mule

Nike The stiff competition between major sportswear stalwarts has always been sort of a sport in itself. We all have our faves, but there’s one brand that always seems to come in first place due to constantly innovating its output with an ever-evolving set of futuristic tech specs — hello again, Nike! This time around, the Swoosh is stamping its top spot for the year already with a truly innovative footwear offering in the form of the new Nike M…

Shubman Gill fronts Nike’s global campaign for neuroscience-based ‘Mind’ footwear

New Delhi: Nike has signed Indian cricket star Shubman Gill as the face of its global campaign for Nike Mind 001 mule and Nike Mind 002 sneaker, its first neuroscience-based footwear designed to help athletes feel calm, focused and present. The company said the new silhouettes tap into the mind-body connection by activating sensory receptors in the feet through underfoot stimulation. Nike claimed the footwear has been scientifically shown to act…