US EditionShow the Barbie Edition Bodega Aurrerá and Surprise Consumers
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2 Articles
Ariana Palacios The presence of an unexpected product in self-service shelves unleashed a wave of reactions between buyers and digital users. It is a special edition Barbie inspired by Bodega Aurrera, which began to appear recently in different branches of the country, immediately drawing the attention of the public. The doll, recognized worldwide as an icon of entertainment and popular culture, was adapted to the characteristic image of the com…
Image made in Gemini by Merca2.0 In a context where brands seek to connect with consumers through nostalgia and everyday representation, Bodega Aurrerá has managed to attract attention with a product that few imagined: his own Barbie style doll. Although for many he went unnoticed for months, recently began to generate conversation on social networks after a user revealed his existence and showed the details that make it unique. He was the creat…
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