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Should European supermarkets be worried about Joybuy? - RetailDetail EU

Summary by retaildetail.eu
Chinese e-commerce giant JD.com is launching its online store Joybuy in Europe with a fairly extensive selection of food products. Should supermarkets be worried about the competition? Judging by the product range and pricing, it doesn’t seem too concerning. Although.
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After several months of testing, the Joybuy platform officially enters the French market with a dedicated site. Behind this launch, the ambition is to impose itself on the already well-established players of e-commerce, starting with Amazon. But unlike other Asian platforms recently arrived in Europe, Joybuy's model [...]

At the beginning of the week, I reported on Joybuy's start to Germany, an online marketplace from China, which has recently become public with the planned acquisition of MediaMarktSaturn in this country and also operates an official brand shop of the Danish toy manufacturer LEGO on its platform. I have the feeling that the [...] Source

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retaildetail.eu broke the news in on Wednesday, March 18, 2026.
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