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66% of Small Business Owners Struggle to Hire: How Companies Are Changing How They Bring in New Employees

  • In April 2025, a NEXT study surveyed 1,500 small business owners across Canada who plan to hire in the next six months and found a difficult hiring landscape.
  • The study and CFIB analysis reveal many businesses struggle to find skilled candidates due to a labor market disconnect and barriers like provincial certification.
  • Small businesses report challenges such as mismatched candidate expectations, inability to match large company pay, high turnover, and stagnant productivity despite rising wage costs.
  • Over 66% of small business owners say attracting the right talent will be difficult, with 22% hiring full-time, 17% part-time, and 14% seasonal workers, while flexible, project-based roles grow.
  • CFIB urges governments to ease labor mobility, offer tax credits, and promote training programs to improve workforce quality and productivity, which could boost economic competitiveness.
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66% of small business owners struggle to hire: How companies are changing how they bring in new employees

NEXT reports that 66% of small business owners face hiring challenges, prompting them to adopt innovative strategies for attracting talent.

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Canadian Manufacturing broke the news in on Tuesday, June 10, 2025.
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