February Celebrations Drive Grocery Sales up Almost 5%

February celebrations drive grocery sales up almost 5%

Irish shoppers bought more groceries and made more trips to supermarkets in the four weeks to 22 February compared to the same period last year.

Shoppers In Ireland Turned To Brands During Busy Month Of Celebrations

Latest data from Worldpanel by Numerator shows take-home sales at Ireland’s leading grocers rose by 4.8% over the four weeks to 22nd February, slowing slightly from the 5% increase the month before. However, trip frequency grew by 5.7% over the (more…) The post Shoppers In Ireland Turned To Brands During Busy Month Of Celebrations appeared first on KamCity.

Grocery sales up 4.8% in February as Dunnes Stores maintains market lead

Take-home grocery sales increased 4.8% in the four weeks to 22 February compared with the same period last year, data from Worldpanel by Numerator shows. Trip frequency also rose 5.7% as shoppers stocked up for Pancake Tuesday, Valentine's Day and the Six Nations during the month. “February was a busy month of celebrations, and the data indicates that Irish shoppers stocked up on their food and drink favorites to make the most of these events," …