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Shoppers’ Expired Coupons Pay Off For Ziploc
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Shoppers’ Expired Coupons Pay Off For Ziploc
What do you get when you collect a bunch of expired coupons? An unexpected bonus – and a prestigious prize. A creative Ziploc campaign involving coupons has earned manufacturer SC Johnson a top prize at the “Oscars of advertising.” The company beat out hundreds of hopefuls to win top honors at the recent 2025 Cannes Lions International Festival of Creativity, an annual awards event that showcases the best in global advertising. Ziploc’s “Preserv…
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