Shoppers curtail Black Friday plans to stretch spending: ‘They are using every tool that they can,’ expert says

Shoppers to cut Black Friday spending for the first time in four years on affordability concerns: survey

Shoppers are planning to cut back on how much they spend during the Black Friday weekend – a first in four years as mounting affordability concerns cause Americans to tighten their purse-strings.

Shoppers curtail Black Friday plans to stretch spending: ‘They are using every tool that they can,’ expert says

Amid concerns about the economy, persistent inflation and the latest wave of tariff hikes, shoppers plan to spend a little less this year.

Shoppers to cut back spending this Black Friday

US consumers plan to spend 4% less this Black Friday/Cyber Monday (BFCM) than last year, according to a Deloitte survey of 1,200 people in October. Afte four years of growth in the post-pandemic era, spending will drop to an average of $622 during the promotional holiday season shopping events.

Shoppers curtail Black Friday plans to stretch spending: ‘They are using every tool that they can,’ expert says

Amid concerns about the economy, persistent inflation and the latest wave of tariff hikes, shoppers plan to spend a little less this year.

Tariff Changes Every Four Days Leave Manufacturers Struggling to Plan

Manufacturing leaders across the United States face a planning problem that has nothing to do with production capacity or workforce availability. Trade policy is changing so rapidly that companies cannot lock in sourcing decisions or commit to capital investments with any confidence.  New data from Newmark’s Q3 2025 industrial market report shows that tariff policy has shifted once every four days on average this year. That frequency makes it ne…