Shopify taught AI to spot duplicate products. Here's why retailers are scrambling.

Shopify taught AI to spot duplicate products. Here's why retailers are scrambling.

Retailers are rushing to make their product listings discoverable by AI shopping agents, but AI assistants often struggle to determine when different listings describe the same item. To address this problem, Shopify has launched a new system called Catalog that uses LLMs to organize merchant product data into a format agents can use to identify and compare products. In a blog post published this month, Shopify described two merchants selling the…