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Shopify Speed Audit Checklist: Boost Store Performance

Summary by elsner.com
A small 1-second delay in page load time can kill 7% of conversions. Think about that for a moment, if a store makes $100,000 monthly, that one second costs $7,000. Every. Single. Month. Most Shopify store owners know something’s wrong. The site feels sluggish. Customers complain. But running a basic Shopify site speed test doesn’t reveal much. Compress a few images. Delete an app or two. Hope for improvement. It rarely works. The real Shopify s…
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elsner.com broke the news in on Thursday, October 30, 2025.
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