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SHL Clubs in Revolt – Want to Get Rid of the League's Major Sponsor

Summary by Expressen
Several SHL clubs are protesting the league's sponsorship agreement with Red Bull. Now Djurgården is demanding that the collaboration be terminated – and that no new agreement be signed. – We must stand by the agreements we have entered into and fulfill them exactly as we have agreed, says SHL CEO Jenny Silfverstrand.

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ExpressenExpressen
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SHL Clubs in Revolt – Want to Get Rid of the League's Major Sponsor

Several SHL clubs are protesting the league's sponsorship agreement with Red Bull. Now Djurgården is demanding that the collaboration be terminated – and that no new agreement be signed. – We must stand by the agreements we have entered into and fulfill them exactly as we have agreed, says SHL CEO Jenny Silfverstrand.

·Stockholm, Sweden
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Expressen broke the news in Stockholm, Sweden on Wednesday, August 19, 2026.
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