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Shiseido makeup guide for transgender women and non binary people

Summary by Zenbird
Shiseido has released a new makeup guide designed for transgender women and non-binary individuals, aiming to help them explore their own unique beauty. The guide was developed in response to specific needs identified within the LGBTQ+ community. The project began after Shiseido identified that many transgender women and non-binary people felt they “want to know makeup methods that suit them” but often “don’t know where to start.” To address thi…
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Zenbird broke the news in on Monday, June 30, 2025.
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