Shinsegae Live Shopping Defends No. 1 T-Commerce Spot… Giving Strength to Moon Sung-Wook’s Leadership

조선일보

Lean Right

Factuality

Ownership

Shinsegae Live Shopping maintained its position as the top-selling sole T-commerce (data home shopping) operator last year, driven by competitiveness in fashion and premium products and synergies with group affiliates. Analysts attribute this success to a strategy of building a differentiated portfolio, moving away from competition centered on general-purpose goods. Shinsegae Group is placing strong emphasis on its T-commerce business, notably b…