Sherwin-Williams Just Revealed Its Least Popular Paint Color—And It's Surprisingly Gorgeous

Sherwin-Williams Just Revealed Its Least Popular Paint Color—And It's Surprisingly Gorgeous

It’s the shade no one chose in 2024, so why is Sherwin-Williams putting it in the spotlight as "The Loneliest Color" this year?CourtesyWhen it comes to picking out a paint color, most people want to know what a brand’s most popular shade is (if everyone loves it, it’s probably going to look good in your home, too!), but have you ever wondered what the least popular color is? And really, how bad is it for it to be so unpopular?Rather than burying…

Sherwin-Williams Just Announced Their Most Underrated Color of the Year—and It's SO Pretty

Sherwin-WilliamsSherwin-Williams has chosen their 2025 "Loneliest Color," Radiant Lilac.The Loneliest Color is chosen because it is the least tinted or requested color from their lineup.Radiant Lilac can be used to add a pop of color to any space, and is in-line with the shift away from neutrals.Every paint brand has a color of the year: the color they select from their range of shades that they think will set the tone for the year ahead, based …

Sherwin-Williams Just Named Its Loneliest Color of 2025—and Everyone Should Be Using It

Here's why this shade is finally getting the attention it deserves. Sherwin-WilliamsSherwin-Williams is no stranger to iconic, best-selling paint colors. But starting last year, the brand began honoring its loneliest hues—the ones that haven’t quite caught on, despite their charm (we see you, Kingdom Gold). For 2025, Radiant Lilac SW 0074 takes this title. The rich, inviting purple has been completely overlooked until now. To give it the spotlig…

Sherwin-Williams Reveals Its Least Popular Paint Color for 2025 (and Frankly, We Love It)

The bold hue is the brand's least-tinted shade of the year. Sherwin-WilliamsSherwin-Williams has announced Radiant Lilac as its least popular paint color for 2025, highlighting it as the brand's least-tinted shade of the year.Despite its low sales, Radiant Lilac is described as a bold hue, with the brand encouraging homeowners to consider it for their spaces.The selection of Radiant Lilac reflects Sherwin-Williams' initiative to highlight underu…