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Shein's slowing growth tests investor appetite

Investors question whether Shein can sustain growth as its valuation falls to $30 billion to $40 billion, according to Reuters.

  • Fast-Fashion retailer Shein plans a Hong Kong stock market debut on August 28, though investors remain skeptical of the $30 billion to $40 billion valuation after a steep decline from nearly $100 billion in 2022.
  • Researchers expect Shein's growth to slow to around 2% this year after rising 41.1% in 2023 and 20.7% in 2024, as regulatory shifts in key markets raise costs and weigh on demand.
  • Shein ramped up marketing spending to $1.43 billion in the first quarter, yet annual active customers reached 273 million from 230 million a year earlier while purchase frequency remained unchanged at roughly four orders per year.
  • Morgan Stanley analysts estimated a "fair value range" of $39 billion to $52 billion based on 18 to 24 times projected 2027 earnings, benchmarking against competitors Inditex and H&M.
  • The term "artificial intelligence" appears only a handful of times in Shein's Hong Kong filing, leading investors to question whether the retailer can transform into a growth story rather than remain a supply chain company.
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Web fashion retailer Shein plans to make its initial public offering in Hong Kong around August 28, news agency Bloomberg reports, citing sources familiar with the matter. This marks the end of a years-long process in which the fast-fashion retailer has attempted to achieve an IPO. The company, originally from China, expects the IPO to raise between 2 billion and 3 billion dollars.

·Apeldoorn, Netherlands (Kingdom of the)
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Shein's slowing growth tests investor appetite ahead of ...

·London, United Kingdom
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Shein plans to go public in Hong Kong at the end of August. However, investors are wary of the high valuation: growth is faltering, tariffs are impacting the low-cost model – and competitor Temu is applying pressure.

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Reuters broke the news in London, United Kingdom on Wednesday, August 12, 2026.
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