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Shein Targets Hong Kong Market Debut on September 1, Sources Say

  • Shein delayed its Hong Kong IPO to September 1, targeting a valuation between $26 billion and $27 billion, according to the South China Morning Post reported on Thursday.
  • The retailer previously aimed to list on August 28 with initial valuation expectations of $30 billion to $40 billion, down sharply from the $100 billion valuation achieved four years ago.
  • Slower growth and rising costs have dampened investor appetite for the fast-fashion retailer, contributing to the valuation reduction and revised timeline for market debut.
  • The company intends to start book-building on August 24, while investment banks involved in the deal are considering arranging their own funds to serve as cornerstone investors.
  • Founded in China in 2012, Shein operates in about 160 countries as a disruptive challenger to established global brands including Zara, reshaping fast-fashion retail.
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The fast-fashion Chinese company will be on the stock market with a downward valuation after the failure of its attempts in New York and London. The economic press advances that the firm could raise between 2 and 3 billion with the sale of 342 million shares

·Madrid, Spain
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South China Morning Post broke the news in Hong Kong, Hong Kong on Thursday, August 20, 2026.
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