US Edition
Shein Removes Viral Listing Featuring Lookalike of Accused Killer Luigi Mangione
- On September 2, 2025, Shein removed an image from its website showing a model resembling Luigi Mangione, the accused killer of Brian Thompson.
- The image, depicting a floral white button-down shirt priced at $11.69, was uploaded by a third-party vendor, prompting Shein to launch an investigation.
- Mangione, 27, pleaded not guilty in April 2025 to federal charges including murder after his December 2024 arrest for Thompson's shooting in New York City.
- A Shein spokesperson confirmed that the image was promptly taken down once it was identified and mentioned the company is enhancing its oversight measures while pursuing action against the vendor involved.
- The incident attracted over 5 million views on social media and highlights the risks of fast-fashion marketing and image use amid ongoing legal scrutiny of Mangione.
151 Articles
151 Articles
Shein Responds After Getting Called Out For Using Luigi Mangione's Likeness To Model Clothes On Website
Marketing mishap or “oops, our bad”? Either way, Shein just pulled off one of the strangest face swaps in fast fashion history.The Chinese e-commerce giant recently uploaded an ad featuring a model in a $9.99 floral button-down shirt who—unfortunately—looked more like a suspect headed to arraignment than a fashion model.Shoppers scrolling for an affordable outfit instead found themselves staring at a familiar curly-haired, bushy-browed man who b…
A $10 short-sleeved shirt sold by Chinese company Shein has become a hot topic after the person wearing the shirt appeared to be suspected murderer Luigi Mangione.
A company spokesperson said the photo was uploaded by a third party.
Fashion retailer Shein has removed an ad featuring a photo of Luigi Mangione, the alleged murderer of an American insurance executive. Mangione was promoting one of the retailer's clothing products in the image. It's unclear whether the photo is manipulated. Shein is investigating, CNN reports.
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