The Shein India App, Launched by Mukesh Ambani's Reliance Retail in Partnership with Shein, Has Struggled to Gain Traction After Launching in February

The Shein India app, launched by Mukesh Ambani's Reliance Retail in partnership with Shein, has struggled to gain traction after launching in February

Rest of World: The Shein India app, launched by Mukesh Ambani's Reliance Retail in partnership with Shein, has struggled to gain traction after launching in February  —  Early data shows the partnership is off to a slow start, as Reliance's retail machine struggles to cement its place in a market dominated by Amazon and Walmart.

SHEIN, one of the world’s leading fashion platforms, launches its “Treat yourself with style” campaign, a celebration of diversity, authenticity and the power to express yourself through style. This initiative seeks to demonstrate that fashion does not have a single face, size or path. The ambassadors of this edition are Karime Pindter, Priscilla Arias and Ana Laura González, three women with different styles, stories and professions, united by …