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Shein Hit with Complaint From EU Consumer Group over 'Dark Patterns'
- On Thursday, the pan-European consumer organization BEUC lodged a formal complaint with the European Commission regarding Shein’s use of manipulative design techniques, known as dark patterns, on its app and website.
- The complaint followed last month's European Commission warning that Shein breached EU consumer law through manipulative tactics and could face fines if uncorrected.
- BEUC's report detailed Shein's use of pop-ups urging users not to leave, countdown timers creating time pressure, infinite scroll, and frequent notifications as aggressive sales methods.
- BEUC director general Agustin Reyna explained that these manipulative design tactics aim to boost large-scale shopping, noting that one device received 12 notifications from Shein within a single day.
- The complaint aims to stop deceptive design tactics across EU fast fashion platforms, suggesting intensified regulation and broader investigations beyond Shein may follow.
69 Articles
69 Articles
Chinese e-commerce giant Shein is facing a new problem in the European Union. The European Consumer Organisation (BEUC) has filed a complaint with the European Commission (EC) against the company, alleging it uses "dark practices" designed to get people to shop more on the fast fashion retailer's app and website.
After the anger of the French traders at the beginning of the week, about 20 consumer associations filed a complaint on Thursday 5 June with the European Commission against the shortcomings of the Chinese clothing company.
Consumer group accuses Shein of manipulating shoppers with 'dark patterns'
A consumer organization filed a complaint with the European Commission on Thursday against online fast-fashion retailer Shein over its use of "dark patterns," which are tactics designed to make people buy more on its app and website.
'Dark Patterns': Shein taken to court by consumers org for tactics for bumping sales
Pop-ups telling customers they risk losing promotions if they leave the app, countdown timers that create time pressure to finish a purchase, and infinite scroll on its app are some methods Shein uses that could be considered "aggressive commercial practices"
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