Shein Drops Prices Following US-China Tariff Deal

Shein drops prices following US-China tariff deal

The fast fashion company's competitor Temu also walked back duty-driven increases earlier this month.

Shein, China's fast fashion behemoth, hampered by tariffs

The online retail giant, operating in 150 countries, hoped for a significant debut on the London Stock Exchange this year. However, new tariffs imposed by the Trump administration and resistance in Europe against ultra-fast fashion, are threatening its global expansion.

Seven days ago Trump reported that they had reached an agreement between the US and China to stop their trade war for 90 days. Among the most prominent measures is the reduction of the general tariff from 145% to 30%, starting on May 14. In Shein they did not want to miss the opportunity to launch a campaign for the summer to take advantage of the reduction in tariffs and increase sales, [...] The post Shein begins to lower its prices in the US …