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Shedeur Sanders Sets NFLPA Licensing Record During Browns Rookie Season
The Browns rookie topped the NFL Players Association’s previous mark by $8.2 million, with 13 payments to his LLC from May 2025 through February 2026.
- Cleveland Browns quarterback Shedeur Sanders earned $17.7 million in NFL Players Association group licensing royalties last season, surpassing seven-time Super Bowl champion Tom Brady's previous single-season record of $9.5 million.
- Selected in the fifth round of the 2025 NFL Draft, Sanders signed a four-year contract worth about $4.6 million. He generated record revenue through SS2 Legendary LLC, which received 13 total payments from May 2025 through February 2026.
- His licensing income encompasses jerseys, video games, and trading cards, eclipsing teammate Travis Hunter's $12.8 million. The $17.7 million total is 170% more than his father, Colorado coach Deion Sanders, will earn in 2026.
- Sanders now focuses on securing the Cleveland Browns' starting quarterback role for the 2026 campaign, facing competition from Deshaun Watson and Dillon Gabriel under head coach Todd Monken.
- Unlike Brady's record built over two decades of championships, Sanders' licensing success hinges on future performance. Whether his strong merchandise demand translates to sustained earnings depends on consistent on-field production.
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Shedeur Sanders shatters record with $17.7M in group licensing income
Cleveland Browns quarterback Shedeur Sanders earned a record $17.7 million in group licensing income, according to an annual report filed by the NFL Players Association.Sanders shattered the previous single-season record, which was held by Tom Brady in 2021-22 ($9.5 million).According to Front Office Sports, Group licensing accounts for deals that involve six of more players. Common examples include jerseys and trading cards.As a result, that $1…
Shedeur Sanders shatters Tom Brady's NFLPA licensing record with massive merchandise-driven payout: report
Shedeur Sanders made $17.7 million in NFLPA group licensing income during his 2025 rookie season, per a report, surpassing Tom Brady's previous record of $9.5 million.
·New York, United States
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Coverage Details
Total News Sources14
Leaning Left3Leaning Right2Center4Last UpdatedBias Distribution45% Center
Bias Distribution
- 45% of the sources are Center
45% Center
L 33%
C 45%
R 22%
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