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SheaMoisture rolls out Yes, And campaign with NYC Magazine Pop Up stand
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SheaMoisture rolls out Yes, And campaign with NYC Magazine Pop Up stand
NEW YORK — This week, SheaMoisture officially unveiled the launch of its Yes, And campaign — a striking expression of the brand’s commitment to honoring Black identity, self-expression, and the expansive beauty of textured hair.The campaign premiered with an ad during this weekend’s BET Awards, and continues with the Yes, And Newsstand Pop-Up taking place June 11–12 at Astor Place Plaza in NYC. Through this bold, culture-forward activation, Shea…
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