Pete Davidson Asks for $500,000 for His Sock Brand on Shark Tank
Pete Davidson seeks $500,000 for 4% of DoubleSoul socks on Shark Tank, highlighting his commitment to growing the brand beyond entertainment, ABC announced.
- On Wednesday, September 24, 2025, Shark Tank Season 17 premieres on ABC with Pete Davidson, 31, pitching DoubleSoul and seeking a $500,000 investment.
- Several original Sharks return, including Barbara Corcoran, Robert Herjavec, Daymond John and Kevin O'Leary, while ABC adds guest Sharks Michael Strahan, Chip and Joanna Gaines, Alexis Ohanian, Fawn Weaver, Allison Ellsworth, Kendra Scott and Rashaun Williams.
- In a first-look clip, Davidson appears with Ben Rosenbaum, DoubleSoul founder, serving as creative director after trying the socks a couple years ago; the brand calls them `ultra cushioned, super breathable, and made from a recycled blend that's softer than butter.`
- Since the episode was filmed, Pete Davidson has enjoyed life as a dad-to-be and said he's ready for parenthood this year, looking forward to giving his child the childhood he missed.
- ABC's season teaser promises Shark Tank Season 17 delivers heated fights and emotional moments, TV Insider's key art shows six Sharks on a money carpet, and the series returns with new guest Sharks.
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‘Shark Tank’: Pete Davidson Pitches the Sharks in Season 17 Sneak Peek
Were they impressed by what 'SNL' alum had to say?
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